South-East Asia is one of the biggest and fastest growing regions in the world with over 600 million consumers and a $2.5 trillion economy. What makes the region unique is that not only is it rapidly growing but it’s also politically stable and the competition is still relatively low when comparing it to more established East Asian economies.
However, expanding to far away markets with 10 different jurisdictions and business cultures is a difficult task. We focus on prioritizing the markets where you have the best chances to succeed.
This seminar goes beyond just filling standard frameworks. It starts with a thorough analysis of your company’s and industry’s current status and culminates with a market entry strategy and a roadmap that will save you a lot of time and money in the long run.
We are practitioners ourselves, running consulting business and investment portfolio in the biggest South-East Asian markets.
Evaluating your products overall readiness for the South-East Asian market.
Find markets where your company has or can develop a competitive advantage.
Understanding the challenges that need to be overcome before your company is ready to expand to emerging markets.
Building a holistic market entry strategy – a step by step toolbox for your expansion team to use and follow.
“My expectation had been entirely fulfilled.”
Before the seminar, our consultants will map the internal and external factors affecting your company’s potential expansion to South-East Asia.
|Preparation for seminar||Day 1 – Market analysis||Day 2 – Market entry strategy development|
|Conference calls with managers||Macroeconomic trends||Greenfield, joint venture or licensing?|
|Industry analysis||Competitive environment||Building a roadmap|
|Reviewing company’s products/ services||Opportunities||Defining next steps|
|Mapping internal & external factors||Internal challenges|
“Your expertise and experience in the process was evident during my interaction with the team. The entire experience was transparent and we were well informed for the next steps and process.”
Great Match for:
- Companies with a proven business model in one or several markets
- Companies that are ready to invest time and resources for at least 1-3 years in order to succeed in emerging markets
Not a Great Match for:
- Companies that are not willing to adapt to local market
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